How it Works:

		Each mobile tour is organized along geographic, industry and timeline boundaries. With respect to these criteria, exhibitors evaluate the variety of prospective OEM companies available and cast their “votes” for the accounts they would prefer to target.
As such, exhibitors collectively designate which companies will be scheduled for a visit during each tour.

The EDN MobileExpo exhibition is staged from within one or more large custom mobile showroom trailers. These 65’ combination mobile units are equipped with self-contained (40kw) generator power, distributed electrical, heat/air conditioning,
carpeting, lighting, literature & storage facilities and many other amenities.

Exhibitors purchase exhibit space in standard five or ten foot pre-fabricated “kiosk” booths. These booths are self-lighted, self-powered and anchored to the interior walls of the mobile exhibition trailer. Exhibitors cutomize and complete their display presentation by furnishing a display panel and/or demo accessories, literature, etc.

Exhibitors assign their own local salesperson to staff their booth at each OEM facility to personally meet and qualify each attendee, explain or demonstrate products and distribute information.

The EDN MobileExpo is promoted as a multi-vendor traveling product exhibition showcasing new products and services from a variety of leading suppliers, complete with qualified sales representatives in attendance. Scheduled OEM site visits are pre-approved, internally publicized and typically hosted by the hosting company’s engineering department.

Along with the unique exposure exhibitors receive from taking advantage of the MobileExpo, EDN Magazine (Cahners Publishing) supports their investment with a special saturation promotion program designed to inform, alert and welcome all interested plant personnel to attend the event when it visits their facility. This includes an advertisement in the magazine notifying readers about the tour, hosting locations dates & times, plus mention of the exhibitors in the Expo. Additionally, direct mail, email, bulletin board posters, flyers and scripted copy for company newsletter coverage etc. is sent to each host facility for internal distribution.

Return to Electronic OEM Market